MASS MEDIA IN PAKISTAN (MCM-304)
Assignment No 2
Marks: 15
Q. 1 Women Magazines focus on
the interests of women and their issues. This genre of magazines is not popular in our country and digest magazines
are taken as women magazines. Do you think that digest magazines are meeting the criteria of women magazines?
If yes then how and
if no then why? Support your answer with the help of research
based arguments and one example by discussing its content.
SOLUTION:
According to my opinions
digest magazines are meeting the criteria of women magazine and these magazines
are a very good source of information, education and learning in term of women
interest and their issues. These magazines are also very famous among womenfolk
who like to read beauty advices, fashion instructions, everyday horoscope,
child care, games update and entertainment. These magazines also containing
shadi online pages displaying the images and depiction of recently wed
television or movie celebrities or others renowned personalities which are
extremely adored by all womenfolk. Women can get idea of newest dressing
designs via this page. These magazines are publishing not only the stars
wedding images but reader can also dispatch their wedding pictures to the
editors for publishing.
For
instance,
Aanchal Magazine
is one of the most prevalent and favorite magazine of Pakistan in women.
Aanchal initially published in 1979 Karachi. Anchal Digest is a monthly magazine and it is
printed by Nay-Ufaq Group of Publication under command of Mushtaq Ahmed Qureshi
& Imran Ahmed Qureshi. Anchal Magazine is
very much preferred and liked by womenfolk owing to its beauty guidelines,
fashion advices, health guidelines, Urdu poetry, novels and stories. This
magazine prints poetry of its readers all over the country and other parts of
the world. Various poets and poetesses dispatch their personal poetry for
printing in Anchal Magazine. Its poetry page comprises Urdu ghazals and Nazams
of new and renowned Pakistani poets. There is a portion named “Biaz-e-Dil”. In
this segment various poetry dispatched by the reader of Anchal magazine are
printed.
Moreover, Akhbar e Jahan
is a weekly Urdu news, fashion, supports and entertainment magazine printing
from Karachi Pakistan by Jang Group, which is the largest group of newspaper.
It is the largest selling magazine of Pakistan. Pakistani public
is very zealous regarding fashion and style, and so requirements of fashion are
developing frequently and these digest magazines are fulfilling all the desired
criteria of interest of women and their issues. Corresponding to other
countries, Pakistani digest magazine regarding fashion and beauty also
published online & offline. The family magazine is also one of the highest
prevalent and widespread magazines of Pakistan and this is the creation of
Nawa-e-waqt Group of Newspapers. This magazine generally publishes women
related subjects such as beauty, health fitness, fashion and style, ornaments
and food formulas. This is published from Lahore on weekly basis.
Q. 2 Discuss the working of
news agencies in Pakistan.
SOLULTION:
A news agency is an institution that
accumulate news stories and further sells them to their subscribing news
networks like newspapers, magazines, radio, television networks
and individuals who are interested in attaining them. A news agency might also
be labelled as a newswire, news service or wire service. News agencies do not
circulate or publish their news themselves; they accumulate the news and sell
those news to their clients and subscribers. Pakistani news agencies are
selling news reports of recent matters to news channels and newspapers like a
fresh cake. Various Pakistan news agencies hold global/ local names such as: -
AFP Agence France-Presse- NNI Network News International
- Online International News Network
- Pakistan-International Press Agency
- Bizmen News Network (BNN)
- UPP United Press of Pakistan Ltd. and various others establishments.
As per procedure and
working point of view a newspaper has its own rules and regulations and
particular administrative strategies whereas, news agency cannot shape an
explicit policy. A news agency deal with its customers and subscribers in
various zones of the world with its precise policies and procedure on diverse
matters. Hence, a news agency is restricted to follow an impartial and
unprejudiced, objective and indifferent tactic in its journalism and amenities
for the satisfaction of the clients and subscribers.
One might search the contact information of entire international and local news agencies in many cities of country. The time and cost effectiveness are somewhat pertinent for the clients. The customers are watching for complete information regarding the well-known and specialized News Agencies Directory that provide them an overall concept and image of all the listed news agencies in the country.
