MIDTERM EXAMINATION
Fall 2009
MGT301- Principles of Marketing (Session - 4)
Time: 60 min
M - 50
Question No: 1 ( M - 1 ) .
A business can have excellent products and services due to excellent marketing skills and techniques that are essential for a company's success. So what are the requirements needed for today’s marketer to achieve the organization‘s goals?
► Neither creativity nor critical thinking skills
► Both creativity and critical thinking skills
► Critical thinking skills but not creativity
► Creativity but not critical thinking
Question No: 2 ( M - 1 ) .
An automobile manufacturing company places steel beams in the doors of its cars for which of the following purposes?
► Reduce the possibility of accidents
► Increase short run customer satisfaction
► Increase long run customer satisfaction
► Add style to its cars
Question No: 3 ( M - 1 ) .
Which one of the following options represents this statement “What place do you want your product to hold in the consumer’s mind”?
► Product
► Positioning
► Promotion
► Place
Question No: 4 ( M - 1 ) .
Relationship marketing is a consistent application of up to date knowledge of individual customers to product and service design. Why it is communicated interactively to customers?
► For delivering short term value & satisfaction to customers
► For delivering long term value & satisfaction to customers
► For delivering short term value to management
► For delivering long term value to management
Question No: 5 ( M - 1 ) .
When a church targets different demographic groups to increase attendance, it is an example of which of the following options?
► Not-for-profit marketing
► Mindless marketing
► Ethics in marketing
► Societal marketing
Question No: 6 ( M - 1 ) .
Airlines offer frequent flier marketing programs to build value and satisfaction into the customer relationship. Using this approach, airlines add which of the following benefits to the customer relationship?
► Social benefits
► Structural benefits
► Financial benefits
► Old age benefits
Question No: 7 ( M - 1 ) .
Which one of the following statements is an example of a problem that may arise in the implementation of the marketing concept?
► Dissatisfaction of one segment affects the satisfaction of other segments
► Consumers do not understand what the marketing concept is
► Dealers do not support the marketing concept
► A product may fit the needs of too many segments
Question No: 8 ( M - 1 ) .
Which one of the following is a key to build lasting relationships with consumers?
► Price of the product
► Need recognition
► Customer satisfaction
► Quality of product
Question No: 9 ( M - 1 ) .
The digital age will fundamentally change customers’ thinking of convenience, speed, price, product information and service. This new consumer thinking will affect which one of the following businesses?
► A few businesses
► Every business
► Established businesses
► Starting up businesses
Question No: 10 ( M - 1 ) .
Which of the following is an intensive growth strategy of increasing sales in current markets with current products?
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► Market development
► Market penetration
► Product development
► Market saturation
Question No: 11 ( M - 1 ) .
Research of buying decisions by large companies to find out what they buy, where they buy, how and how much they buy refers to which one of the following buying decision?
► Market buying decision
► Consumer buying decision
► Social buying decision
► Group buying decision
Question No: 12 ( M - 1 ) .
Which one of the following option refers to the set of actions and activities associated with each position one holds within a family, clubs and organizations?
► Personality
► A role
► Perception
► An attitude
Question No: 13 ( M - 1 ) .
Which one of the following factor influences the consumer buying decision process?
► Person-specific
► Social
► Demographic
► Situational
Question No: 14 ( M - 1 ) .
How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
► Belief
► Subculture
► Post purchase feeling
► Stimulus-response Model
Question No: 15 ( M - 1 ) .
Which one of the following factor is NOT used for measuring the social class?
► Income
► Number of children in family
► Occupation
► Education
Question No: 16 ( M - 1 ) .
People are expected to perform activities according to the persons around them. These activities reflect which one of the following concept?
► Motive
► Role
► Lifestyle
► Tradition
Question No: 17 ( M - 1 ) .
Which one of the following three-step process represents “Perception”?
► Motivation, personality and attitudes
► Collecting, eliminating and organizing information inputs
► Receiving, organizing and interpreting information inputs
► Anticipating, classifying and discarding information inputs
Question No: 18 ( M - 1 ) .
How do business-to-business marketers keep a customer's sales?
► By purchasing direct marketing techniques and supplier development and supplier development
► By meeting current needs and by partnering with customers to help them solve their problems
► By identifying new supply techniques and by partnering with competitors
► By developing systematic marketing efforts, innovative techniques, and new products
Question No: 19 ( M - 1 ) .
Inelastic demand in industrial markets refers to which of the following situation?
► Demand for a given product fluctuates very little over time.
► Price increases or decreases will not significantly alter demand for a given product.
► The demand for one product depends heavily on the demand for another product.
► Supply for a given product cannot keep up with the demand for it.
Question No: 20 ( M - 1 ) .
The receptionist at a doctor's office throws away certain product circulars mailed by pharmaceutical companies and keeps the ones on products she believes are useful. The receptionist is performing which role in the buying centre?
► Influencer
► Buyer
► Decider
► Gatekeeper
Question No: 21 ( M - 1 ) .
In its purchase of a small business computer, Mr. Ateeq asked that potential suppliers provide information only on units with 1Mb of memory. As management evaluates the purchase, it finds that 1Mb is inadequate for many of the software programs they use. In this instance, the firm would need to modify which aspect of the purchase process?
► Searching
► Specification development
► Alternative evaluation
► Performance evaluation
Question No: 22 ( M - 1 ) .
Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation?
► Behavioral
► Psychographic
► Demographic
► Geographic
Question No: 23 ( M - 1 ) .
Which of the following factors are often used for segmenting customer groups?
► Geographic factors
► Psychographic factors
► Behavioral factors
► Demographic factors
Question No: 24 ( M - 1 ) .
“Segments of consumers having similar needs and buying behavior even they are located in different countries” refers to which of the following segmentation?
► International marketing segmentation
► Consumer marketing segmentation
► Business marketing segmentation
► Intermarket segmentation
Question No: 25 ( M - 1 ) .
- Established
- Assignments
- Solved
- International jobs for americans
- Free Samples
- Papers
- Quizzes
- International Relations
- Mcq
- Examination
- Established
- Assignments
- Solved
- International jobs for americans
Products and services fall into two broad classes based on the types of consumers that use them. Which is one of these broad classes?
► Industrial products
► Core product
► Actual product
► Augmented product
Question No: 26 ( M - 1 ) .
With what groups do firms conduct concept testing for new products?
► Suppliers
► Employees
► Target customers
► Focus groups
Question No: 27 ( M - 1 ) .
After concept testing, a firm would engage in which stage for developing and marketing a new product?
► Marketing strategy development
► Business analysis
► Product development
► Test marketing
Question No: 28 ( M - 1 ) .
In which one of the following stages of the product life cycle sales fall off and profits stop?
► Growth
► Introduction
► Decline
► Maturity
Question No: 29 ( M - 1 ) .
Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
► Pricing
► Promotion
► Distribution
► Product
Question No: 30 ( M - 1 ) .
Customer relationship management (CRM) focuses on creating two-way exchanges with customers so that firms have an intimate knowledge of their needs, wants and buying patterns. What does CRM deliver to customers for maintaining profitable customer relationships?
► Superior customer value
► Less expensive goods
► Quality products
► Variety of products
Question No: 31 ( M - 1 ) .
Honda Atlas Cars Pakistan Limited is introducing a faster model of car in the market regardless of whether the customers are interested or not in more speed, Honda Atlas Cars Pakistan Limited is practicing which of the following concepts?
► Social
► Production
► Sales
► Marketing
Question No: 32 ( M - 1 ) .
In case of an intense competition there are a number of manufacturers and buyers who have more options for product switching. Which one of the following forces represents it?
► Threat of new entrants
► Bargaining power of buyers
► Bargaining power of suppliers
► Rivalry among competing firms
Question No: 33 ( M - 1 ) .
"The networks that connect people within a company to each other and to the company" reflect which one of the following networks?
► WAN
► Intranets
► Extranets
► Internets
Question No: 34 ( M - 1 ) .
Mr. ABC examined his firm's recently completed market attractiveness-business position model; he finds that the firm's sport sunglasses unit is high on both dimensions. Which one of the following strategies would this placement dictate?
► Invest
► Harvest
► Divest
► Maintain
Question No: 35 ( M - 1 ) .
One of the contents of formal marketing plan that includes a market description, a product review, a review of competition and a review of distribution is called:
► Threats and opportunity analysis
► Objectives and issues
► Marketing strategy
► Current marketing situation
Question No: 36 ( M - 1 ) .
The marketing mix consists of the four Ps: product, price, place, and promotion. In the age of connectedness, these tools might be more appropriately named the four Cs: Customer solution, Customer cost, Communication and ___________.
► Customer control
► Convenience
► Consideration
► Customer relationship
Question No: 37 ( M - 1 ) .
Which one of the following steps is NOT a part of marketing process?
► Analyzing marketing opportunities
► Selecting target market
► Designing the business portfolio
► Develop marketing mix
Question No: 38 ( M - 1 ) .
Press releases provided by public listed companies help to meet the needs of which of the following publics?
► Local
► Financial
► Citizen-action
► Media
Question No: 39 ( M - 1 ) .
"Consumers are spending more on products and services that will improve their lives rather than their image” reflects which aspect of the cultural environment?
► People's view of others
► People's view of themselves
► People's view of organizations
► People's view of nature
Question No: 40 ( M - 1 ) .
When Nokia introduced its new mobile set in the market in response to consumer demand, it was applying which one of the following concepts?
► Selling concept
► Production concept
► Customer concept
► Marketing concept
Question No: 41 ( M - 10 )
As a marketing manager you are going to launch a new product category (detergent), how will you apply the first three steps of marketing process to launch this product? The following would be the steps for marketing purpose
1)Identifying the customer needs and analyzing how to satisfy the needs.
2)To know about the competitors and their quality
3)To make up the market plans for better promotions of the product as per the customer needs
